Introduction You’ve probably heard the saying, “The money is on the list.” This is one of the most popular sayings in the world of business, and it’s absolutely true. Content may be king, but the list is the Supreme Chancellor. The fact is, having a list is far more important …

Introduction Twitter is one of the highest traffic websites in the world, and it can be extremely profitable for marketing purposes. It’s also very simple to use. You just sign up, complete your profile, and post messages. It’s basically as simple as sending an email, right? Wrong! Sure, a five-year-old …

Introduction Web design is complex enough as it is. You have to worry about mobile accessibility, design aesthetics, user-friendliness, SEO, and so much more. But when you consider just how many mistakes one could make and how dearly those mistakes could cost the owner of the website… well, it’s frankly …

Introduction Creating your very own information product is certainly a worthwhile endeavor. In fact, having your own product is often one of the easiest ways to not only make money online, but it can help you to build and establish a brand, build valuable partnerships and create your very own …

Introduction Twitter is a great place to market your business, and you can certainly use it for free. Lots of people have made big fortunes using Twitter as one of their primary marketing channels without spending a dime, however, the nature of social media requires a lot of time and …

Introduction Webinars are an excellent way to increase sales and conversions, especially on big-ticket items. Because webinars are interactive, they are more engaging and thus have higher conversions than other types of marketing. A few benefits of webinars over other sales presentations include: The limited-time nature increases participation. People can’t …

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A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision. Google came up with a 7/11/4 formula for …

Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data. The Apple iOS 14.5 update introduces Apples new controls on the ways that apps can track …

(Audio created by AudiioX – AI at its finest) Fifteen years ago it was super easy to build a big list fast. That’s because the email was a bit of a novelty still to a lot of people, so they freely gave their email address away in exchange for a …